Elasticity of demand

Pick a consumer product that is reasonably mainstream and a specific market. For example, you could choose to study exercise mat sales in a particular state or sales of a particular kind of bicycle in Florida. It’s best to choose a product with one (or only a few)discrete price points. An example of a bad choice would be personal computers, which have a wide range of internal components that affect pricing and desirability. Once you’ve picked a product and market, spend some time researching recent sales data (units moved in your market, and an average price in the time window you’re investigating), It’s ok to place some limitations on your data set at this juncture, and round or estimate when necessary. Your goal here is to find:•a specific market•a decent estimate for how many products were sold in a time window (say, 2017, or March 2016) in that market, and•a decent estimate for the price of the product

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