1) Select 2 of the questions from Section 1 of the questionnaire. Report the results for each and explain why you consider the 2 you selected to be of importance to an m-commerce marketing manager. (Give a proper summary of the results of those two questions and justify why they are important from a business standpoint, marketing standpoint, and common sense)
2) Assume that you are a Marketing consultant advising an m-commerce firm manager. For each of the following hypotheses (using the study results of the hypothesis test), recommend a course of action that would be appropriate for the manager to pursue. (you will find all the tested hypothesis in the end of the survey conclusion doc attached, and all hypothesis are already marked either Rejected or Failed to Reject)
A. Hypothesis Number 5: Gender does not influence Trust. (which is Failed to Reject in the results)
B. Hypothesis Number 7: Gender does not influence the number of reviews posted per month. (which is Rejected in the results)
C. Hypothesis Number 9: Apple users are less likely to protect their privacy than Android users. (which is Failed to Reject in the results)
D. Hypothesis Number 16: More impulsive buyers do less to protect their privacy online. (which is Failed to Reject in the results)
E. Hypothesis 19: As more reviews are posted, buying per month increases. (which is Failed to Reject in results)
3) Select and identify the hypothesis that you consider to be the most interesting (from a Marketing and Business point-of-view). In no more than 1 paragraph, justify your opinion. (you will find all the tested hypothesis in the end of the survey conclusion doc attached, and all hypothesis are already marked either Rejected or Failed to Reject)