You will be opening up a BBQ restaurant in Missouri, near Ft Leonardwood that sells various smoked meats such as chicken, pork (pulled, sliced, ribs, etc) beef (brisket, pulled, sliced, ribs), and grilled burgers and steak.
You will offer various sides such as macaroni and cheese, cornbread, baked beans, french fries, onion rings, and other various menu items that you would expect to get from a steakhouse/bbq restaurant in Midwestern United States.
ASSIGNMENT Understanding your customer profile is essential to the overall marketing plan. Customer profiles also help with selecting the correct media for the target markets, positioning, and segmentation.
Provide a brief description of the product/service with which you will work. (see overview) Visit US Framework and VALSTM’ Types and complete the following: • Choose three possible profiles for your product’s audiences. NOTE: You can take the VALS survey if you wish. • Explain why you are targeting these segments. Provide three possible places to advertise to these audiences.