The process that companies go through in analyzing; entering and engaging with foreign markets together with any potential risks or columbines involved.

Analyse critically, through the application of relevant international business tools and frameworks,the process that companies go through in analyzing; entering and engaging with foreign markets together with any potential risks or columbines involved.
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I. Select a business organisation of your choice that is already involved in a foreign market or is contemplating on entering a foreign market.

  1. The selected business organisation must be agreed with your lecturer
  2. Critically evaluate through the use of relevant business tools and frameworks the suitability of the foreign market selected.
  3. Analyse any actual or potential risks in the foreign market selected.
  4. Critically analyse the mode of entry utilised/or to be utilised by the chosen company to suitably realise the opportunities available and overcome the risks in the foreign market selected.
  5. Critically analyse relevant management responses that have been undertaken by the selected company to realise the opportunities offered in the market selected (including the management of its human resources; operational function; marketing and cross•ultural Issues).
  6. Please suggest practical and justified recommendations about how the company selected can achieve/or could achieve compeUtIve advantage in the market selected.
  7. Prepare an academic report using the structure below;

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