Analyse critically, through the application of relevant international business tools and frameworks,the process that companies go through in analyzing; entering and engaging with foreign markets together with any potential risks or columbines involved.
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I. Select a business organisation of your choice that is already involved in a foreign market or is contemplating on entering a foreign market.
- The selected business organisation must be agreed with your lecturer
- Critically evaluate through the use of relevant business tools and frameworks the suitability of the foreign market selected.
- Analyse any actual or potential risks in the foreign market selected.
- Critically analyse the mode of entry utilised/or to be utilised by the chosen company to suitably realise the opportunities available and overcome the risks in the foreign market selected.
- Critically analyse relevant management responses that have been undertaken by the selected company to realise the opportunities offered in the market selected (including the management of its human resources; operational function; marketing and cross•ultural Issues).
- Please suggest practical and justified recommendations about how the company selected can achieve/or could achieve compeUtIve advantage in the market selected.
- Prepare an academic report using the structure below;