Harvard Business School case study

Marketing plan for new York life and immediate annuities case the objective of the marketing plan to grow further its immediate annuity business using the study case without external material (use a marketing perspective and not investment appraisal assignment). We need to address: • What are the key benefits and disadvantages of an IA? • To which segments of the market do lAs offer the greatest value? • What can New York Life learn from its performance between 2002-2009? What has it done well and what has it done poorly? • What are the obstacles that have restricted the growth of this product, and what should New York Life do to overcome them? • Evaluate the go-to-market options described in the case (New York Life agents, banks, AARP, investment advisors)? not more than 7 pages