Answer this 2 questions separately in one page. 1)Apple Inc. and Apple Corps have had trademark disputes over the use of the name Apple associated with the music business. Apple Inc. has a thriving iPod and online music store. Apple Corps is a multimedia company formed by the Beatles in 1968, consisting of film, music, and media subsidiaries. Briefly describe the arguments for both sides. Why is it important for a company to challenge and protect its trademarks?
2)Take-Two Interactive (www.take2games.com) develops entertainment software games. Revenues grew from $19 million in 1997 to $1.5 bilalklion in 2008. Describe the organizational design for Take-Two, which has about 2,100 employees. Use Figure 12.1 in the textbook to help determine its organizational model.