Answer these 2 questions in one page separately 1) eBay has modeled world of good.com after early green marketplaces, positioning its activities in an environmentally friendly niche. Visit the website, describe its social mission, and describe how this fits into eBay’s broader corporate mission
2) Powerful brands are built on innovativeness and advertising. Examine the brand value forGenentech, Merck, and t, and describe the reasons for their brand power.
3)Pick one of your favorite brands and go to its website. How would you evaluate the site?How well does it score on the 7 C’s of design elements: context, content,community, customization, communication connection and commerce? Give examples.