Content Analysis

Select one copy each of any two Kuwaiti daily newspapers. Go through each newspaper. paying particular attention to its
ads. Create two coding forms

Once you’re done with coding all ads in each newspaper. provide a brief analysis of your results. For instance you could
comment on the percentage of ads under each category or you could comment on the similarities/differences between
your two chosen newspapers.
Deliverables:

Provide a definition of content analysis from a scholarly source, and state why this is a useful way of data collection

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