Course Objective:
-Develop the skills to assess the success of the plan.
-Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
-Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
Prepare a strategic plan that contains the following sections:
-Executive Summary
-Company Overview (with ticker symbol)
-Company History
-Products and or services
-Operations
-Vision
-Mission Statement
-Corporate Values & Culture
-SWOT Analysis
-Competition
-Management team/Leadership
-Financial Outlook
-Strategies
-Conclusion
Instructions:
Paper must be written in flawless APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
Make sure you use adequate, credible and reliable APA source citations to support your work.
Your company selection must be listed on either the NASDAQ or NYSE.
Review the examples in the resource section of the course prior to submittal.
DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.
A listing of companies to avoid are attached.
Important Notes:
You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
Your paper should be in essay format; not bullet format.
Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).
All charts, graphs and pictures are to go in appendix (not a substitute for content)