All Microsoft Employees Should Read Stephen Elop’s ‘Burning Platform’ Memo Right Now Paying particular attention to the memo portion of the article. Then respond to the following:
Which elements related with James’ Operations Management definition do you identify within the “Burning Platform” memorandum? Which of the five steps within Hill’s framework for Operations Strategy formulation do you recognize? What internal and external factors do you observe? Comment on the CEO’s use of violent imagery and language (burning platform, death, war) as a motivational tool. What are the pros and cons? Do you feel motivated? Can this approach backfire?
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