Many Multinational enterprises (MNEs) have recently incorporated the ethical dimension in their investment and business model and strategy. Ethics in MNEs is gaining ground and becoming increasingly important, and managers have to strike a delicate balance between value maximization and ethics.
You need to choose one of the companies listed below and conduct a case study analysis, critically evaluating how ethically oriented your chosen company is and how it manages the tradeoff between value maximization and ethics.
1- McDonalds 2- Citigroup 3- Apple
4- Daimler 5- HP 6- Facebook
7- Adidas 8- Nestle 9- Mattel