Marketing

Was the analysis externally valid (that is, did we learn something from this merger that can be extrapolated to other potential mergers)? Anything that we learn from this case that may be extrapolated to another group or firm or case; can any generalizations be made? Were there discussions regarding unilateral effects? Were there discussions regarding coordinated effects? Discuss some of the evidence used to support those claims. Anything that has to do with increased market power as a result of the merger. Discuss the gains in market power that the FTC was used to bar this merger