How self/identity/personality relate to the society

How does self/identity/personality relate to the society?
Another related issue in sociology is how we develop a self/identity/personality, and how that process is related to the society. Discuss how W.I. Thomas, Simmel, and Du Bois analyze this process. Discuss how the people described in Part 2 of “Habits of the Heart” (“Getting involved” and “Citizenship”) develop their public selves/identities in a society dominated by individualism?

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