Using Michael Porter’s three strategies for successfully competing in the marketplace

Description

Page 1 – Given the readings and assignments in the course, identify and briefly discuss two important concepts applicable to your professional discipline.

Page 2 – Use Michael Porter’s three strategies for successfully competing in the marketplace (overall cost leadership, differentiation, and focus) to identify an organization that successfully incorporated one of these strategies. Prepare a one-page slide poster on this firm and the strategy and attach to your discussion. https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/

Reference Material for Page 1

Module 1
Read Chapters 1-3 in: Cadle, J. Paul, D. and Turner, P. (2014). Business analysis techniques: 99 essential tools for success, 2nd edition. BCS Publishing. Available in the Trident Online Library.

Califf, C. B., Sarker, S., Sarker, S., & Skilton, M. (n.d.). The role and value of a cloud service partner. MIS Quarterly Executive, 15(3), 231–242. Available in the Trident Online Library.

Cronemberger, F., Sayogo, D. S., & Gil-Garcia, J. R. (2017). Assessing the role of executive involvement and information needs as socio-technical determinant of governance in IIS success. Proceedings of the 50th Hawaii International Conference on System Sciences, 2923–2932. Retrieved from https://scholarspace.manoa.hawaii.edu/bitstream/10125/41510/1/paper0361.pdf

Kappelman, L., & Johnson, Vess (2016). 2015 SIM IT issues and trends study, MIS Quarterly Executive, 15(1), 55–77.

Lacity, M. C., & Reynolds, P. (2014). Cloud services practices for small and medium-sized enterprises. MIS Quarterly Executive, 13(1), 31–44.

Luftman, J., & Derksen, B. (2014). Key issues for IT executives 2012: Doing more with less. MIS Quarterly Executive, 11(4), 207–218.

Milovich, M. (2015). Keeping up with IT strategy in a world of constant business change. MIS Quarterly Executive, 14(3), 1–12.

Mocker, M., Ross, J. W., & Hopkins, C. (2015). How USAA architected its business for life event integration. MIS Quarterly Executive, 14(4), 137–150.

Singh, A., & Hess, T. (2017). How Chief Digital Officers promote the digital transformation of their companies. MIS Quarterly Executive, 16(1), 1–17.

Spanaki, K., & Papazafeiropoulou, A. (2016). The implementation of governance, risk, and compliance IS: Adoption lifecycle and enterprise value. Information Systems Management, 33(4), 302–315. DOI: 10.1080/10580530.2016.1220214. Available in the Trident Online Library.

Tamm, T., Seddon, P. B., Shanks, G., Reynolds, P., & Keith M. (2015). How an Australian retailer enabled business transformation through enterprise architecture. MIS Quarterly Executive, 14(4), 181–193.

Tallon, P. P., Short, J. E., & Harkins, M. (2013). The evolution of information governance at Intel, MIS Quarterly Executive, 12(4), 189–198.

Toppenberg, G., Henningsson, S., & Shanks, G. (2015). How Cisco Systems used enterprise architecture capability to sustain acquisition-based growth. MIS Quarterly Executive, 14(4), 151–168.

Yang Lee, Madnick, Stuart, Wang, Richard, Wang, Forea, & Hongyun Zhang (2014). A cubic framework for the chief data officer: Succeeding in a world of big data. MIS Quarterly Executive, 13(1), 1-13.

Enterprise Architecture: Center for Enterprise Architecture. (2014, May 18). Evolving views of IT and business alignment [Video file]. Retrieved from https://www.youtube.com/watch?v=SUiKLaJML7s

ManageEngine. (2015, January 29). Webinar – 8 ways to align IT to your business [Video file]. Retrieved from https://www.youtube.com/watch?v=GQAZUEIi7Gw

Balanced Scorecard Institute. (2016, August 17). Introducing the art of strategic thinking [Video file]. Retrieved from https://www.youtube.com/watch?v=WV6tv2Pt-dI

Module 2
Lacity, M., & Willcocks, L. (2014). Nine practices for best-in-class BPO performance, MIS Quarterly Executive, 13(3), 131–146.

Orozco, J., Tarhini, A., Masa’deh. R., & Tarhini, T. (2015). A framework of IS/business alignment management practices to improve the design in IT governance architectures, International Journal of Business Management, 10(4), 1–12.

Read Chapter 2 in: Pham, T., Pham, D.K., and Phan, A.T. (2013). From business strategy to information technology roadmap: A practical guide for executives and board members. Productivity Press. Available in the Trident Online Library.

Smith, H. A., & Watson, R. T. (2015). The jewel in the crown: Enterprise architecture at Chubb. MIS Quarterly Executive, 14(4), 195–209.

Spanaki, K., Papazafeiropoulou, A. (2016). The implementation of governance, risk, and compliance IS: Adoption lifecycle and enterprise value. Information Systems Management, 33(4), 302–315. DOI: 10.1080/10580530.2016.1220214. Available in the Trident Online Library.

Stamas, P. J., Kaarst-Brown, M. L., & Bernard, S. A. (2014). The business transformation payoffs of cloud services at Mohawk. MIS Quarterly Executive, 13(4), 177–192.

Tumba, S., Berents, N., & von Brocke, J. (2017). Three types of chief digital officers and the reasons organization adopt the role. MIS Quarterly Executive, 16(2), 121–134.

Van Rijmenam, M. (2014). Think bigger: Developing a successful big data strategy for your business. San Francisco, CA: American Management Association. Available in the Trident Online Library.

Weill, P., & Woerner, S. (2013). The future of the CIO in a digital economy, MIS Quarterly Executive, 12(2), 65–75.

Minderchen. (2013, June 22). Business strategy and information technology [Video file]. Retrieved from https://youtu.be/OkgFoL-1AiA

Hyseni, F. (2015, February 17). SWOT analysis: How to do a SWOT analysis, PESTLE analysis, Porter 5 Forces [Video file]. Retrieved from https://youtu.be/jhXlnvYZZQs

Module 3
Anand, A., Coltman, T., & Sharma, R. (2016). Four steps to realizing business value from digital data stream. MIS Quarterly Executive, 15(4), 259-277.

Blohm, I, Leimeister, J.M., & Krcmar, H. (2013). Crowdsourcing: How to benefit from (too) many great ideas. MIS Quarterly Executive, 12(4), 199-211.

Chen, H., Schütz, R., Kazman, R., & Matthes, F. (2017). How Lufthansa capitalized on big data for business model renovation. MIS Quarterly Executive, 16(1), 19-34.

Read Chapter 6 in: Chereau, P. and Meschi, Pierre-Xavier (2018). Strategic consulting: Tools and methods for successful strategy missions. Palgrave Mamillan. Available in the Trident Online Library.

Henningsson, S., & Kettinger, W. (2017). Managing IT integration risk in acquisitions. MIS Quarterly Executive, 15(1), 1-19.

Hess, T., Matt, C., Benlian, A., & Wiesbock, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 17(1), 123-139.

Ives, B., Palese, B., & Rodriguez, J. A. (2016). Enhancing customer service through the Internet of Things and digital data streams. MIS Quarterly Executive, 15(4), 279-297.

Sia, K. S., Soh, C. S., & Weill, P. (2016). How DBS bank pursued a digital business strategy, MIS Quarterly Executive, 15(2), 105-121.

Singh, A., & Hess, T. (2017). How chief digital officers promote the digital transformation of their companies. MIS Quarterly Executive, 16(1), 1-17.

Schlagwein, D., Thorogood, A., & Willcocks, L. P. (2014). How Commonwealth Bank of Australia gained benefits using a standards-based, multi-provider cloud model. MIS Quarterly Executive, 13(4), 209-222.

Winkler, T. J., Benlian, A., Piper, M., & Hirsch, H. (2014). Bayer Healthcare delivers a dose of reality for cloud payoff mantras in multinationals. MIS Quarterly Executive, 13(4), 193-208.

Dell EMC World. (2016, October 19). Developing an IT strategy to transform the business [Video file]. Retrieved from https://youtu.be/hGzSK0K0w1Y

TIBCO Products. (2014, September 9). Total Architecture: Business-IT alignment in practice [Video file]. Retrieved from https://youtu.be/bKEVib8Vdj0

InfoTechRG. (2016, September 21). Info-Tech webinar: Define an IT strategy and roadmap [Video file]. Retrieved from https://youtu.be/I1z5xiKprAQ

Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy [Video file]. Retrieved from https://youtu.be/mYF2_FBCvXw

Module 4
Chen, H., Schütz, R., Kazman, R., & Matthes, F. (2017). How Lufthansa capitalized on big data for business model renovation. MIS Quarterly Executive, 16(1), 19-34.

Read Chapter 7 in: Chereau, P. and Meschi, Pierre-Xavier (2018). Strategic consulting: Tools and methods for successful strategy missions. Palgrave Mamillan. Available in the Trident Online Library.

Greenaway, K. E., & Chan, Y. E. (2013). Designing a customer information privacy program aligned with organizational priorities. MIS Quarterly Executive, 12(3), 37-150.

Ladley, J. (2012). Data governance: How to design, deploy and sustain an effective data governance program. Waltham, MA: Morgan Kaufmann. ISBN 9780123978486. Chapters 1-14. Available in the Trident Online Library.

Mandviwalla, M., & Watson, R. (2014). Generating capital from social media, MIS Quarterly Executive, 13(2), 97-113.

Singh, A. & Hess, T. (2017). How Chief Digital Officers promote the digital transformation of their companies. MIS Quarterly Executive, 16(1), 1-17.

Steelman, Z. R., Lacity, M., & Sabherwal, R. (2016). Charting your organization’s bring-your-own-device voyage. MIS Quarterly Executive, 15(2), 85-104.

Tamm, T., Seddon, P. B., Shanks, G., Reynolds, P., & Frampton, K. M. (2015). How an Australian retailer enabled business transformation through enterprise architecture. MIS Quarterly Executive, 14(4), 181-193.

Toppenberg, G., Henningsson, S., & Shanks, G. (2015). How Cisco systems used enterprise architecture capability to sustain acquisition-based growth. MIS Quarterly Executive, 14(4),151-168.

Wahlstrom, G. (2013, December 10). Implementing strategic plans for successful operations [Video file]. Retrieved from https://youtu.be/PSbMV1ToYdg

Stern Speakers. (2015, February 4). Michael Porter: Aligning strategy & project management [Video file]. Retrieved from https://youtu.be/CKcSzH1SvCk

This question has been answered.

Get Answer