Consider yourself a management consultant. You have been commissioned by a domestic Saudi company to elaborate a report on the conditions necessary to successfully enter a ‘new’ market in foreign country.
The senior management responsible asks you to assess the current strategy of the company, to produce realistic strategy and develop a plan for entering the new market (you have to select a particular foreign market on where your company will operate)
To accomplish your tasks you have to:
- Identify the pros and cons of the actual strategy of this company (choose a Saudi company from the real market).
- Present the key challenges you are likely to face when internationalizing the business?
- Describe the optimum and realistic strategy to a successful entry in the new market. Justify your choice of this strategy.
Note: the chosen strategy should be supported by your findings from research of relevant theories and models.
- Develop the steps for entering this new market
- Present recommendations to the senior management team to gain market share and improve the competitive advantage on the new market.