What do you do?
Smoking advertisement should be prior to 1980 and one should be after 1980. They don’t have to be exact but should be the same type of merchandise.
Then you need to figure out what you are going to say about the ads. What type of “lens” are you using to examine the ads. Are you looking at Sexuality? Race? Gender norms? Traditional housekeeping roles? Stereotypes?
1.Present evidence of the effectiveness of the ad on the target audience
2.Give examples
3.Show various components of the advertisement
4.Explain some of the outstanding strategies used to persuade the target audience
5.Describe the values and emotion the ad provokes in the readers
6.Describe the visual strategies. Are there bright colors used or stark colors? Are the larger words more important?
7.Describe the ethos, pathos or logos argument that is used in the advertisement