GILLETTE’S ‘WE BELIEVE’ CAMPAIGN
Analyze an edgy or controversial advertising campaign, which
appeared in print, video, audio, and/or on social media. You will be required to research any
media coverage about the campaign and statements from the organization about its ads. This
report should include an introduction describing the campaign, a SWOT Analysis, as well as
looking at Engagement (eg. social media posts, traditional media coverage and tone), sales
results (if available), a conclusion, and references.
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