Assignment Q1 —Traditional vs Digital Marketing
Discuss the differences between Traditional and Digital Marketing.
Explain why it would be important for the company to invest in digital marketing. LO 1
Assignment Q2 — Website Optimisation
Demonstrate and discuss how the company could have utilised website optimisation techniques to improve the performance of their website. 103
Assignment Q3 — Search Engine Optimisation (SEO), Social Media Marketing and Content Marketing Critically discuss how the company could have used Search Engine Optimisation (SEO), Social Media (SMM) and Content Marketing to attract, retain and engage with customers. LO3
Your answer should cover: • The steps you would undertake to design an effective SEO and SMM Content Marketing campaign. • Identification of how the company could target its key audience through these channels. • An overview of the relevant laws and guidelines.
Assignment Q4— Pay — Per — Click (PPC) and Online display advertising
Discuss how Pay-Per-Click advertising (PPC) and Online Display (8, Video) advertising could be used to increase brand awareness and website visibility arnongst its competitors. LO 2, LO 3
Your answer should cover: • The steps that should be taken to design an effective PPC and Online Display (& video) advertising campaign. • Identification of how Boo.corn could target its key audience through these channels. • Explanation of any budgetary implications or dependencies. • An overview of the relevant laws and guidelines
Assignment Q5- Email Marketing
Outline how the company could incorporate Email Marketing into its digital marketing strategy to attract and retain customers. Loa & LO4
Assignment Q6 — Analytics Discuss the ways the company could use analytics in relation to the tools described in the other tasks. LO5