Part One: Introduction
Introduce this week’s topic by describing what a marketing objective is and why it plays a critical role within the overall marketing plan. Additionally, you will also address in your introduction the SMART philosophy/concept. Your final sentence will introduce the reader to the entire paper’s content.
Part Two: Prompts and Guiding Questions
Your marketing plan objectives should be based on your simulation company. For each marketing plan objective, ask yourself: What do you want to achieve with your marketing campaign? Accurately, answer the following questions with each objective you create:
What type of movement/change am I trying to create? In other words, what measurable action do you want to be performed?
Why do I want this change?
Who is in agreement with this movement?
Who am I trying to reach with this marketing campaign?
What is my rationale for wanting to reach this audience?
What is unique or special about this audience?
Who will be performing this measurable action?
Is this different from who I am trying to reach with this marketing campaign?
Have I set a clear and realistic deadline by when I want this action achieved? In other words, when do you want this to be completed by?
Who do I want/expect to complete this measurable action?
What evidence will I have to say that I have achieved my objective? More specifically, how will success be measured?