Background: You/your group are part of the management team for the CEO (me) for an aircraft manufacturing firm. I have tasked you with writing a company-wide memo to layout our corporate strategy for the coming years. Use the information provided to develop a memo.
You must choose either Boeing or Airbus and discuss the optimum strategy for the following questions:
• Do we pursue subsidies from the government to help us compete?
• What are the ramifications if we do?
• Should we develop more/better relationships with our military customers?
• What are the ramifications if we do?
• What would be theresults if we unilaterally refused either of the options above?
• Assuming our competition does accept one of the governmental help programs, what can we do to counter them in the market?
https://www.wto.org/english/tratop_e/dispu_e/cases_e/ds316_e.htm (Links to an external site.)
https://www.forbes.com/sites/danielreed/2018/05/15/wto-ruling-in-old-boeing-airbus-dispute-moves-u-s-e-u-closer-to-a-potential-trade-war/#51ec48ca745b (Links to an external site.)
https://leehamnews.com/2018/02/14/next-round-airbus-boeing-wto-battle-nears/ (Links to an external site.)
https://www.aerotime.aero/zivile.zalagenaite/19057-wto-rules-against-boeing-s-non-compliance-and-new-subsidies (Links to an external site.)
https://www.theglobalist.com/boeing-vs-airbus-unwinnable-wto-dispute/ (Links to an external site.)