Description
Identify a company (do not use the examples from Chapter 18)
- Analyze the company according to the eight steps in Chapter 18
With each step, specify:
What is the product or output (e.g. Step 5 is to select a strategically viable segment(s). So, what is the segment(s) analysis suggested you use?)?
What process or methodology did you utilized to arrive at the product or output?
Also:
Construct a Targeting Matrix
Provide a summary statement, based upon the data generated in the previous steps, of how the segmentation and targeting analysis suggests market opportunities