Description
Instructions
- For your comprehensive case firm, give an example SO Strategy, showing how an internal strength can be matched with an external opportunity to formulate strategy AND give an example WT Strategy, showing how an internal weakness can be matched with an external threat to formulate a strategy.
- List three limitations of the SWOT Matrix and analysis.
- Explain the major features of hte BCG Matrix.
- Mini Case (Starbucks) Develop a SWOT Matrix for Starbucks that includes the three strategies and three factors cited in the case
Instructions
Read the mini case at the end of Chapter One and respond fully to these questions.
- Explain why Kroger is recognized by Forbes as one of the most generous companies in America. Is being generous consistent with (or inconsistent with) being a highly profitable? Discuss.
- Which supermarket do you shop most often and why?
- What are the three most important criteria that determine in which supermarket you shop? Does Kroger meet your criteria?
- What response would be appropriate for Kroger if Ahold and Delhaize merge?
- Go to the website www.finance.yahoo.com, put in KR as the stock symbol, and then click on Profile, Statistics, Competitors, and Headlines. Determine whether Kroger has continued its fantastic performance lately. Use this website, among others, throughout this course to gather research about companies.
- Determine from the www.finance.com website who are Kroger’s two primary competitors, and how is Kroger performing versus those rival companies?
Instructions
- Go to the www.strategyclub.com website and review videos related to Chapter 2. Summarize ten key points.
- Go to the www.strategyclub.com website and click on Student Resources and then click on Mission Statement Article and prepare your proposed mission statements for this course according to that article, which simply expands on the material presented in Chapter 2 about the statements being customer-focused.
- Identify the nine components required for an effective mission statement. Find the new ASU mission and assess the extent to which it complies to these criteria.
- If an organization does not have a vision or mission state, describe a good process for developing them.