The role of advertising in business and society

Over time the practice and methods of advertising has evolved. It started out as a way to identify the maker of goods and still continues to play an important role today. As improvement in technology made it possible to reach a wider audience, advertising became more focused on providing commercial information along with identification of the product’s maker. Media advertisement is able to influence the way people think about things and it has in fact molded people’s lives in ways they may not even realize. The way a business presents their product or service to the consumer can play a major role in whether that business thrives or fails. The four roles of advertising include: marketing, economic, societal, and communication. These four roles are separate from the seven functions of advertising.

Define and provide examples of the four roles of advertising. The goal of your presentation is to describe the different roles of advertising and show an example of each. To do this, you will create a ten-slide presentation, defining and providing examples of the four roles of advertising

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