Entry strategy and/or post-entry management of headquarter-subsidiary relationships
- Identify a developed country based multinational enterprise (MNE) that has over time developed its business activities in a developed or developing country. Discuss its entry strategy and/or post-entry management of headquarter-subsidiary relationships in relation to its long-term performance in the host country market.
This question requires an in-depth discussion about some, if not all, of the following issues:
• Entry mode choice of the MNE in the host country market. If strategic alliance(s) are used, comment on the strategic rationales of the alliance(s) and the fit between the partners. How is the MNE’s host market performance related to entry mode choice and alliance management?
• The ways in which the MNE addresses its headquarter-subsidiary relationships to address the potential tension between global integration and local responsiveness. How is the MNE’s host market performance related to the management of the tension?