Weikang Pharmaceutical Co., LTD.: Channel Management Dilemma

  1. What are the different types of channel conflicts? What types of channel conflicts exist for Weikang?
  2. What are the general reasons for trans-boundary sales in China?
  3. How can trans-boundary sales in China be prevented?
  4. What are the advantages and dis advantages of the Liuzhou distributor?
  5. Propose a solution for the channel conflicts in Weikang? Justify your proposed solution.

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