Campaign Overview
What is the campaign’s main message to voters? What is their campaign slogan? What kinds of messages
do they convey about themselves or the issues? Do you think the messages are effective? Provide a
sample of their campaign materials.
What is their website like? Is it easy to use? What images are most prominent? How useful is the
information on the website?
Do they have a Facebook/Instagram/Twitter account? Other social media? What kinds of messages or
content do they send ? Who is their target audience? Give examples.
Are campaign materials available in different languages? Website?
Describe the campaign office: What is the environment like? What neighborhood is it in? What kind of
space is it? What kinds of people are working in the office? Were you welcomed when you came in? Do
you feel welcome there?
Any events that volunteers/potential supporters could attend? Describe them in detail.
What is their strategy to win the election? Are they planning to register voters? If so, which voters are
they targeting? How are they going to encourage people to participate in the election who usually don’t?
What are the most important roles for volunteers?
How do they recruit volunteers? (Call or contact the office to become a volunteer, and record your
observations – did they call you back right away? What kind of activities did they invite you to? How were
you treated?)