Develop Budgeting Strategy and Evaluation Strategy
Before beginning this assignment, please read the requirements of the milestone project in Week 8 so that
you have a better understanding of how this assignment fits into the final marketing plan.
Marketing Budget Plan:
Describe how you plan to allocate your budget to each promotional activity. Provide a brief rationale.
First, when developing a marketing budget plan, you want to start with the total budget available to spend
on a campaign. This budget figure works as a constraint to keep your plans in line with the available
resources.
Second, think about the promotion mix you have in mind. Will there be public relations or advertising?
Digital or traditional? Any sales promotion activities? And so forth. List the different methods and key tools
you plan to use, and then determine how much of your budget you plan to spend on each (please use a
table or pie chart to demonstrate how you will allocate the budget).
Finally, please provide justification for your decisions in your budget plan.