Research the different managed care insurance plans listed below by reviewing various health care
organizations or resources (e.g., Kaiser as an HMO). Consider within your research who might access the
health care systems (i.e., age, generation, socioeconomic status, military/veteran, and health care
insurance plans, etc.). List 2 advantages for the HMOs, PPOs, and POSs and 2 disadvantages of each of
the same.
Write a 90- to 175-word response to the following prompts. Consider the information you listed above and
what you know about consumer behavior when you compose your response.
- Explain the impact media and social networking have on consumers when choosing the most appropriate
plans. Consider the positive and negative impact. - Discuss how branding, marketing, and communication influence a consumer’s choice when considering
an appropriate plan. Consider positive and negative influence. - Explain how communication and education to consumers differ by generations when marketing plans.
a. Consider why it is important to communicate and educate differently between generations