Prada’s Visual Merchandising

Conduct a critical visual merchandising analysis of Prada regarding attached images.
This analysis will be divided in 2 sections:
1 / The VM detail of the existing store visual strategy, including :
Windows – Type of window, scenography (classic or digital), background, storytelling, props and supports,
items, setting up rules, color theorie, lighting.
Indoor – Type of Merchandising, segmentation, supplementary & complementary proposals, buying reading
level, display density, store furniture, VM supports, focal points, color theory, lighting
Mannequins – Typology, outfits & styling
2 / Your VM personal judgement and strategical suggestions, at any level,to improve the visual impact and
increase the selling potential