Critically examine the explicit and implicit arguments of a commercial
You will pick a commercial (maximum length 1:10) that is readily available on the Internet, such as YouTube,
and provide a written discussion in paragraph form (MLA format) for your classmates of elements of argument
including the explicit and implicit arguments of the commercial. You will analyze the perspective audience and
what elements of the commercial are designed to reach and to persuade the audience. Some of those
elements may be obvious; some of them are subliminal.
The explicit argument is the obvious purpose of the commercial. An explicit argument directly states its claim
and supports it with reasons and evidence.
The implicit argument involves all of the other factors that are carefully arranged to support the explicit
argument. An implicit argument may not look like an argument at all. But, like an explicit argument, it
persuades its audience toward a certain point of view.
- please send URL to the video that you used and make sure it will open as well. *
Preferred language style Simple (Easy vocabulary, simple grammar constructions)