Marketing Management

Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

provide a graduate-level response to each of the following questions:

1) Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper

rates). Now they’re beginning to price like consultants—per project. Thus they must begin assessing the value-added to the client firm of the legal expertise

and assistance. What advice would you give a law firm to proceed fairly and profitably?

2) What are the kinds of purchases for which you’ll “spare no expense”? What kinds of purchases do you want to buy spending as little as possible? What are

the major differences between these two categories that drive your attitude regarding price?

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