PELOTON (www.onepeloton.co.uk) Marketing brand and Supply Chain Management.
2 questions as follow:
Analyse the nature and importance of intangible added value in building the Peloton brand. Your analysis should make use of appropriate concepts and frameworks covered in the syllabus and should also consider the impact of Coronavirus restrictions. (50 marks) (1000 words)
How could Lean Thinking and Supply Chain Management be used to improve the performance objectives of Peloton? Analysing Peloton, their customers and their competitors draw a conclusion arguing if and how such an improvement exercise would be successful.(50 marks) (1000 words)