Content Marketing VS. Traditional Marketing

How does this differ from their traditional marketing strategy?
write what’s content marketing strategy? what’s traditional marketing strategy? and comparing these two marketing strategy, and go this link http://www.uwyo.edu/mba/degree-programs/online-programs/index.html make 5 specific recommendations for improvement to the current strategy and actions. with min 650 words and do not copy from the web no plagiarize, with citations and own words.