‘Behavioral Experimentation’

Objective of the assignment (structure of your assignment as well)

  1. Find a business situation (workplace situation or customer interaction) that you would like
    to influence using the Decoy Effect or Anchoring.
  2. Explain what you expect to achieve and how you think the principles and or concepts will
    help you achieve your desired outcome
  3. Conduct the experiment (min 20 respondents per condition) and describe the outcome
    (you cannot survey Hult students!!!)
  4. Provide a financial analysis of your experiment
  5. Explain if your expectations were met or not. If not, provide an explanation why not.
    What could have influenced the outcomes. How could you conduct it next time?
  6. Finally, explain what you learned from it (reflection)

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