The internal and external environment of business firms

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CLO1: Critically analyze the internal and external environment of business firms using different analytical tools (SWOT analysis, TOWS analysis Porter’s 5 Forces, Steeple-Pest analysis and CAPM)

Prepare Strategic Audit Report of the following Companies: Rubric for grading is attached.

Team Text book Case
Andrews Tesla
Baldwin Wallace group
Digby Uber
Chester Toms shoes.

Please Note the following special instructions:

  1. The groups should check their submission in Turnit-in in Moodle to prevent plagiarism.
  2. The typed report should not exceed five pages (A4 size) single line space (excluding Appendix which contains tables). For every additional page of text, 2 marks will be deducted.
  3. Please ensure the report is free from mistakes in spellings, communication, grammar etc., to avoid further deductions indicated in the rubric.

ASSESSMENT RUBRIC FOR PREPARING INDIVIDUAL /GROUP REPORT AND PRESENTATION
SEC CONTENT CLO assessed Max Marks STUDENT’S PERFORMANCE Actual Marks Moder-ator’s Marks
Below expected Met expectation Exceeded expectation
< 80% (E1) 80-90% (E2) >90%
(E3)
I ORGANIZATION & PRESENTATION OF REPORT 1 35%
a. Length of report-Maximum 5 pages (excluding tables) 10%
b. Organization & Structure of report (based on Strategic Audit Format)

  • Paper has followed the strategic audit format
  • The paper follows the assignment requirements/directions
  • The paper uses paragraphs properly

10%
5

3

2
c. Communication style & grammar

  • The paper is clearly written using language appropriate for the assignment
  • The paper contains few grammatical or punctuation errors (< 1-3 per page)
  • The paper contains few spelling errors (< 1-3 per page) 15%
    5

5

5
II. CONTENT (A+B+C) 65%
A. Strategic Planning
a. Discussed current performance & Mission 1 10%
b. Presented EFAS matrix and discussed? 1 10%
c. Presented IFAS Matrix and discussed ? 1 10%
B. Presented Key (Strategic) Factors? (SFAS)

  • The writer demonstrates full knowledge of the subject
  • The writer responds fully to the issues raised in the assignment cover sheet
  • The writer provides relevant and cogent analysis
  • Ideas are well developed
  • The analysis is supported by the arguments presented 1 15%

2

4

3

3
3

C. Discussed Strategic alternatives? 1 20%
Total (I+ II) 100%

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