Providing healthcare services to residents in rural areas has presented increased challenges that include access and cost. For your Capstone Project, you will create a proposal that focuses on Okeene Municipal Hospital, located in Blaine County, Oklahoma. OKeene Municipal Hospital (OMH) would like to offer a comprehensive satellite health clinic or mobile health unit within Blaine County. You have been contracted to prepare a report for the OMH Board of Directors to guide them in determining the feasibility of opening a satellite clinic or a mobile health unit as part of a strategic initiative for their annual strategic management planning process. Read the full Case Study found in the Module 8 folder.
Your report should be organized according to the following structure and contain the elements described:
Introduction: This is where you introduce your audience to what this report will cover:
Description of OMH and potential project
Discussion of whether the organization’s mission, vision, and goals support the project.
Assessment: This is your evaluation of various factors that affect the feasibility and development of the project:
Internal and external stakeholders involved and their buy-in for this project
Internal and external environmental challenges (e.g., access for consumers, medical equipment, technology, community involvement required)
A market analysis
A SWOT, PEST, or SOAR analysis
Attracting quality healthcare personnel
Recommendations and Implementation: This is where you detail your recommendations and strategies for implementation. Your recommendations should be based directly on what you outlined in your assessment:
Feasibility for development of a satellite clinic or new service line
Value-adding support and resources (e.g., equipment, technology)
Discuss strategic initiatives
Short- and long-terms plans for implementation of strategic initiatives
Brief discussion of how you will evaluate and benchmark this project.
Conclusion: This brief summary should pull together your assessment and recommendations and leave the audience with a clear sense of what can be done.