Apple has one of the largest brand technology that will generate with brand ranking. Apple has presented products that were ground breaking with revolutions market model. Apple has develop some delights over the years that included MacBook, IPod, iPhone, iPad, I watch, iTunes and many others. Some of the products are differentiation that have some many technology enthusiasts. There are three major segments with the Apple targets and market. Some people would have brand equity apple products that have started to adopt the products. With the market strategies for Apple, there are three target groups they need to focus on:
- One is the music lovers who are targeted by the Apple IPod and iTunes.
- Another target the professionals or even teenagers who are targeted for Apple iPhone, Tablets, MacBook and other such gadgets which can be used by anyone, irrespective of age.
- And third is the crowd which can use their other products and services like Apple TV and Apple iWatch. They also use iBooks, Apple pay etc.
Apple was under the tutelage wuth unprecedented heights about their ideas and personality with business model. Apple was easy to beat the competitors with their terms and hardware sales. However one of the weakness things Apple’s business model had was their historic golden invention: iPhone. However, the company has three quarters of all the Apple revenue costs that was just in iPhone sales by themselves. Apple had some strength in growth for their cloud of computer business:
• Apple and Microsoft are two of the biggest companies in the world, alternating the title of the world’s most valuable company.
• Both companies have boasted a market cap of over $1 trillion.
• Apple’s business model is based on innovation and consumer – centric devices. They are able to keep their base due to easy to use designs and data migration to new product lines.
• Microsoft built it’s success on the licensing of software such as Windows and office suite. Their business model has shifted and they are releasing their own devices to compete with Apple’s.
• Both companies are ran differently with a different end purpose. They are both extremely successful and have revolutionized their respective industries.
References:
Heartofcodes.com/positioning-of-Apple
Www.entrpreneur.com/article
Www.forbes.com/sites