Purpose of the charter：
The local intra-city project aims to collaboratively empower local merchants, deeply serve local residents, and return local residents’ online shopping to local businesses.
Project background：
The local characteristic APP platform helps merchants realize online and digital marketing in the mobile Internet era, allowing local residents to enjoy a convenient online shopping experience, real-time delivery services, and one-stop food delivery, running errands, and preferential purchases of food , Mall group buying, door-to-door service, second-hand trading, job recruitment, forums and friends, etc. The ultimate platform controls the local traffic entrance and creates a mobile ecosystem for locals.
Proposed solution：
Through the establishment of a differentiated online platform experience, it provides local residents with a platform that pursues individuality, fashion, and trends, and provides free creation space, so as to attract local residents to find the personalized products they need; students can not only in the App mall Purchase or freely speak and create according to the modules we provide, or you can actively recommend special products or services yourself, we will adopt them according to the situation; when the popularity and reputation accumulate to a certain scale, we will promptly open up new social shopping Module to increase customer source. Including browsing the same city platform products and placing orders online, obtaining errands and distribution services such as buying and sending agents, obtaining local product discount information, sharing products and information from the platform to obtain commission rewards, and obtaining local door-to-door services, Browse local news, release and obtain second-hand information of local real estate, release and obtain job hunting information, obtain local dating forum services, etc.
Measurable project objectives：
Daily usage by local residents；Number of local businesses settled
Project success criteria：
- The number of users exceeds 15% of local residents.
- More than 500 merchants settled
Major deliverables：
Local intra-city app
Summary milestones schedule：
Step 1: In the initial stage of operation, since there is still no significant advantage in popularity and reputation, we must do a good job of publicity to let more people know about the existence of our App. For publicity, we can use posters and business cards to spread the news and raise everyone’s interest.
Step 2: After the promotion reaches a certain effect, we can attract merchants and customers with ultra-low profit or even zero profit to increase everyone’s interest.
Step 3: After the same city App has a certain influence in the local surrounding area, expand the service project, attract all kinds of interested merchants to join, charge the franchise fee and the transaction commission fee for the member’s participation in consumption. Use member comment data for analysis and mining to provide useful guidance for us to further improve marketing.
Step 4: When our App has matured in the local operation and has a relatively stable customer base, we can make full use of the professional knowledge of the team members to open up an online marketing store, expand the scale, increase efficiency, and increase popularity.
Summary budget：
Software development fees: 100,000 $
Salary: 32,000$/Months
Equipment: 30,000$
Utilities:1,0000$
Roles and responsibilities:
Zixin Zhu CEO Responsible for overall operation, team coordination management and risk analysis
Chuan Yue CMO Responsible for mastering market dynamics, collecting information, collecting data, and conducting market analysis
Yue Yuan CFO Responsible for the collection and management of financial data, financial analysis and budgeting
Langxuan Yuan CCO Responsible for the planning, promotion and implementation of creative products, services and activities on the website
Yuanpeng Zhai CHO Responsible for regularly organizing and collecting information about personnel, recruitment, training, assessment, salary, etc., and providing information support for the company’s major personnel decisions.
Yuanke Zhang CIO Responsible for the integration of information flow, logistics, and capital flow, complete the selection and implementation of information systems, and collect and research internal and external information to provide a basis for decision-making.
High-level requirements
During the execution of our project, we need to constantly update the software and improve the user experience to improve my brand image. Therefore, we need to invite project engineers to maintain and update our products. Secondly, in the process of marketing, we need to adjust our strategy with the changes of the market. We need to set up a decision-making team and make new team tasks according to the changes of the market. On the other hand, when analyzing market trends, we need to have an accurate analysis of market needs. We need to analyze and integrate local merchants’ preferences and features as well as the functional advantages of similar products.
Overall project risks
(1) Competitive risks
Sinking, more and more people realize the market consumption upgrade, due to the development of the Internet, more and more Internet companies into 3, 4 cities, cause we have to face big company from the project and the impact of the emerging company, in order to maintain the diversity of our project and occupy the market quickly, we have to in market competition with the new my strategy, therefore inevitable creative risk, we need to establish a creative team, need through our novelty open markets.
(II) Marketing sharing
We build a network by means of the Internet shopping mall and advantage is to reduce the merchant’s stock up the rent money pressure, so that customers can more convenient and direct experience of local features, but followed by some of the problems appeared in the process of marketing, such as user experience, merchants benefit protection, protection, and product image.
Key stakeholder list
(1) Local residents
City including browsing goods and shop online platform, access code generation to run errands, such as distribution agents, local goods discount information, goods and information from the platform to share commission reward, obtain the local door-to-door service, browse the local news and information, distribution and access to local property of second-hand information, publish and obtain employment information, such as access to local friend BBS service and so on.
(2) Local businesses
It includes receiving orders and processing orders on the platform, communicating with users online, releasing commodities and decorating the store with the function of thousands of stores and thousands of faces, releasing various promotional information, launching marketing activities such as group organizing, second killing and lucky draw, conducting financial settlement with the operating platform, managing store fans, managing transaction reviews, and so on.
Assigned project manager
Zixin Zhu: CEO, responsible for “overall operations, team coordination and management, and risk analysis.
Chuan Yue: Marketing director, responsible for mastering the market dynamics, collecting data and analyzing the market.
Yuanke Zhang: Finance director, responsible for collecting and managing financial data, performing financial analysis and budgeting.
Yanpeng Zhai: Creative director, responsible for the planning, promotion and implementation of creative products, services and events for the website.
Project organization structure
Through the establishment of differentiated network platform experience, it provides a platform for local residents to pursue individuality, fashion and trend, and provides free creation space, so as to attract local residents to find personalized products they need. Students can not only buy in the App mall or make free speeches and creations according to the modules provided by us, but also recommend featured products or services on their own initiative, which will be adopted by us according to the situation. When our popularity and reputation reach a certain scale, we will open up new social shopping modules in time to increase the number of customers.
Name and authority of the project sponsor
Zixin Zhu: CEO, responsible for “overall operations, team coordination and management, and risk analysis.
- The budget tolerance of the project manager is 10% and the schedule tolerance is 5%. Any deviation beyond these approved limits must be signed by the project sponsor.
- The marketing decision of the project manager shall be signed and agreed by the initiator before it is implemented.
Project closure criteria
The number of active users reached 10,000, and the number of stores on the platform reached 600.
Signoff section
(a) the website with students as the main operation, we have youth, vitality, more sense of responsibility, team members on the team to do their best, we will be with 200% enthusiasm into entrepreneurial activities. In the early stage of a business, many of the time is a person and more than one job, mutual coordination, division of labor cooperation, unity and progress.
(ii) Although members of the cooperative management team have different social experience, ideas and special skills, they all have the same ability to keep forging ahead and make innovations; Have strong management ability and business ability, full of self-confidence and never give up spirit, and physical health, have a good capital for revolution. In the entrepreneurial process, team members will actively participate in various activities of the enterprise, actively cooperate with each other, committed to the long-term development of the enterprise.
(III) Objective of Responsibility: To give full play to the effective management effect of the team, to clarify our goals and the mission, role and responsibility of each member; Secondly, each member should think about how to fulfill his/her own duties, finish the task on time and in quantity, and finally achieve the goal of the group.
(iv) Communication of meeting mechanism can achieve good results in team management. Only in an open and smooth environment can the function of team management be brought into full play. Communication plays a very important role in the management of the website team. Therefore, team members hold a regular meeting every week to discuss the relatively important problems in the operation of the brick-and-mortar store and jointly find countermeasures. In addition, rules and regulations are established to standardize the daily operation and various activities of the “Dream Chasing team”. For example, each team member should be clear about his/her responsibilities and complete the task on time. It is not allowed to be late for the meeting or ask for leave in special circumstances.