The following are the five major research priorities of the Marketing Science Institute:
- Cultivating the Customer Asset
- The Evolving tech of Martech and Advertising
- The rise of OmniChannel Promotion and Distribution
- Capturing Information to Fuel Growth
- Organizing for Marketing Agility
Review the MSI document here, choose one of the subtopics (listed as 1.1., 1.2 or 2.1 2.2 etc…), and answer
the following questions:
“What is the current state of research in this particular sub-area? What are the major themes that researchers
are finding in this area and what specifically do they recommend to explore further?”
In your answer to the questions, ensure the essay has minimum of 600 words, you should locate and use five
peer reviewed articles (related to your sub-area) from the last 5 years