Evaluating a Marketing Website

Evaluate Marketing Website Assignment: Access the following Website: http://www.kraftheinz-foodservice.com/

Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.

Objectives:

1. Define channel strategy
2. Design a sales management plan