We have taken over as managers of a multinational company (A2milk) and will be reporting on current status of their firm’s “multinational operations” to weigh on other manners in which operations can be configured. The following is the structure of our project。Please note that my part is Research&Development/Knowledge recourse globally and Retail/Sales So you only need to complete these two parts.
Brief Introduction
Local adaptation/standardization?
Business model & technology
• Product/offerings & value proposition: standardised or customised for each market?
• Customer cluster in different countries: demographics
• Revenue model/profit formula in different countries: what drives revenue?
o Where does the firm derive most of its revenue?
o Fund repositioning techniques: tax rate of the HQ vs subsidiaries, fees and royalties paid to patents, transfer pricing
• Company structure: Headquarter-subsidiary network (administration management)
o Authority and decision making
International market
4P in different countries
Process & activities changes over countries
Value chain as a whole, how differ from country to country
Value chain analysis
• Sourcing & supply chain, Integration?
o Supply chain – source of raw materials
o Manufacturing – outsourced
• Distribution:
o Examine A2’s distribution channels
• Research&Development/Knowledge recourse globally
• Leveraging knowledge resources: Identify the locations where R&D is located and analyse whether they offer location-specific advantages.
Retail/Sales
Social responsibility (Cecilia)
Sustainability strategy
Community supporting
Ethical issues
Recommendation & conclusion (Cecilia)