1) Introduction (200 words)
2) Critically analyse the internal resources and capabilities that give the organisation a competitive advantage. (600 words)
3) Identify the key drivers of change in the external environment and evaluate their impact on the entrepreneurial activities of the organisation. In your response,
use an appropriate framework to analyse the external environment. (400 words)
4) Using Porter’s Five Forces framework and/or any other relevant tools, evaluate the impact of the main competitive forces that are influencing entrepreneurial
activities and profitability within the industry. (600 words)
5) Conclusion (300 words)