Creating a marketing plan

Marketing is about persuading potential customers to purchase a business’ products or services. What are ways that you are persuaded or convinced of doing something (i.e. trusting the source, making me laugh, convincing me with statistics, repetition, testimonials, making a deal, etc.)
Think about what goes into a good marketing plan. Use the questions to help you think about a specific business of your choice (You can use the same business you tried in your assignment 2)