Using publicly available information about Walt Disney, write a brief overview of the Walt Disney competitive situation and current strategy (about 500 to 800 words).
Then, applying the knowledge that you have acquired through the module, reflect on the firm’s strategy to answer in three separate paragraphs the following questions (about 2,200 to 2,500 words):
To what extent are the traditional concepts of ‘industry’, ‘competitor’, and ‘sustained competitive advantage’ useful to understand the strategic options available to the firm today or in the near future? Please discuss and substantiate your argument.
How could the firm achieve greater strategic agility? Specifically, which strategic objectives should it pursue? Which strategic initiatives should it undertake?
Which factors could support or hinder the attainment of strategic agility? Which role might aspects such as technology, organisational culture, leadership, organisational structure, or existing assets play in the process?
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