Firm benefit from a marketing dashboard approach

Pick a firm that interests you and for which you have some knowledge of its offerings. (hopefully from USA)
Answer this questions:
-How would this firm benefit from a marketing dashboard approach?

  • What elements would you recommend it put onto its dashboard? Why do you
    recommend the ones you do?
  • How could the firm avoid some of the pitfalls potentially associated with marketing
    dashboards?

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