Although Nike was founded in the Pacific Northwest and still has its corporate headquarters near Beaverton, Oregon, the company has become a multinational enterprise. The firm employs more than 35,000 people
across six continents and is now a global marketer of footwear, apparel, and athletic equipment.
Because it operates in 160 countries around the globe and manufactures products in over 900 factories in 47 different countries, sustainability is a big initiative for Nike. Today, Nike uses the YouTube social media site to
share its sustainability message with consumers, employees, investors, politicians, and other interested stakeholders. To learn about the company’s efforts to sustain the planet, follow these steps:
· Make an Internet connection and go to the YouTube website (www.youtube.com).
· Enter the words “Nike” and “Sustainability” in the search window and click the search button.
View at least three different YouTube videos about Nike’s sustainability efforts.
Write a 2-3 page paper that references the videos you watched and also describes how Nike is taking steps to
reduce waste, improve the environment, and reduce its carbon footprint while manufacturing products around
the globe.
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