Critical Peer Discussion #2 – Modules 2, 3, & 5 – Environmental Analysis (AKA SWOT Analysis)
Provide evidence of an article or blog pertaining to the types of environmental scanning or SWAT analysis
activities of the business AMAZON you are researching for your essay and oral presentation. Develop an
APA compliant narrative consisting of 300 words to link the blog or articles with your current research and
the text book. Identify which learning objective you are addressing or referencing. Ensure you provide intext citations and a reference section at the end of your narrative.
MY SWOT POINT:
I choose OPPORTUNITY
Key Phrases: #Economic environment # Legal Environment #Global Environment
- Discuss the dimensions of the internal and external environment as described by the textbook. Provide
adequate in-text citations - Compare and contrast the text material description of the internal and external environment to the
corporation that you are researching. - Provide an analysis of whether the corporation is in alignment with the textbook.