Marketing Strategy and Action Programme

Only need to focus on the following questions, no need for introduction, conclusion, etc.
• “Outline the marketing strategy and action programme (4Ps/7Ps) for the two-year period in order to achieve the marketing objectives set,
• and recommend a few corrective actions the firm should take if progress towards the objectives is not
sufficient at the end of Year 1.
• Brief budget considerations should be presented in tabulated form in the Appendix;