Choose a platform-based company and discuss how it creates and captures value through the utilization of
data and digital technologies. Avoid focusing on your own firm or entrepreneurial venture for this assignment.
Submit a written response of 300-500 words. Here are a few issues you may want to address (feel free to
consider other related issues not listed below):
How can two-sided platform businesses be scaled-up?
How do various factors such as local/global network effects and multi-homing affect competitive dynamics in
two-sided platform markets?
When can an entrant take over market leadership when competing with an incumbent in a two-sided platform
market?
How can product/service-centric firms grow into platform-centric firms?
How do firms cooperate and compete with powerful platforms when they serve as complementers and partners
of these platforms?
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