- Chocolate Milk – What were the potential conflicts of interest Health News Review identify from the University of Maryland news release titled “Concussion-Related Measures Improved in High School Football Players Who Drank New Chocolate Milk, UMD Study Shows”?
The news release did not contain the product’s benefits and harms, provides untested statements, hides conflicts of interest and sources of funding that could affect the claimed “partial study,” ignores existing researches on this issue.
- E-Liquids – Explain how deceptive practices that endanger the public health in this particular case.
The extent to which e-liquid products looked similar to foods and drinks that are popular to children endangers the public health in an alarming way. There is a huge packaging similarity between candy and the e-liquids vape. For example, Warheads candy and vape heads, Pocky biscuit sticks and pink sticks. Moreover, the scent of the e-liquids smelled like warhead candy, it was so strong one could smell it without even opening it. The way their products are packaged and scented is highly deceptive.
Corporate Social Responsibility
- Apple iProblem – Explain the learning goals regarding reputation management and communication for this case study.
Media Relations
- Chevy Guy – Explain the learning objectives regarding Media Relations Strategy for this case study.
- ALS Ice Bucket Challenge – Explain the learning objectives of the power of social media and its influence and spreading to the publics for this case study.
- Domino’s Pizza – Explain the crisis communication strategies and how they can be applied to this case.
- Digital Utility – Explain the learning objectives of media relations and the basic newsworthy features for this case study.
Conflict Management
- Flying the unfriendly Skies – What sort of executive tabletop training could you devise for a potential social media crisis.